Building Digital-Ready Culture in Traditional Organizations

4:15 pm - 5:15 pm,

Dr. George Westerman, MIT Sloan School of Management (@gwesterman)

In the search for a faster and more innovative culture, leaders can be tempted to copy digital-born companies such as Amazon and Google and Uber.  But great leaders resist the temptation, since those cultures can require policies that traditional companies can’t adopt and can generate consequences they don’t want to risk. Rather than try and fail to replicate the cultures of digital startups, leaders can build a digital-ready culture that enhances speed and innovation while building on the unique characteristics of traditional companies.  In this session, we’ll discuss the three steps to creating a digital-ready culture, and how leaders have built those elements in their firms.