Fireside Chat: Reshaping Business Strategy for the New (Ab)Normal (Episode #12)

May 19, 2021
10:30 am - 11:30 am
(EDT)

Moderator:
Zoya Kinstler, Harvard University (@zoya111)

Speakers:
Dr. Yossi Sheffi, Professor, Institute for Data, Systems, and Society, and Professor of Civil and Environmental Engineering

In his new book, The New (Ab)NormalProfessor Yossi Sheffi studied how businesses grappled with the chaos of the pandemic and which ones are likely to survive and thrive after the pandemic subsides. He shows how the virus accelerated preexisting trends in technology adoption and predicts long term benefits for business performance. Fundamentally, businesses must create a better future in a time of extreme uncertainty. Professor Yossi Sheffi will provide his insights on how to achieve that.

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