5:00 pm - 5:15 pm
Kresge Auditorium (EDT)
In today’s business world, managers are using data to drive decisions in ways never envisioned. At the same time, companies are conducting experiments with online users every minute of every day for insight, improved engagement, and heightened transaction volume. Which is better? Why? When?
- Can Big Data Substitute for Experiments? (2016-10-11)