Every Company Needs a Data Monetization Strategy: How to Pick the Right One

4:00 pm - 4:15 pm

Barbara Haley Wixom, MIT Sloan Center for Information Systems Research (@BarbWixom)

Don’t leave data monetization to chance! There are 4 basic strategies that organizations can choose to make money from data. Each has distinct requirements and payoffs. The key is to choose the strategy that best suits your organization’s needs and nurture it accordingly.