Expanding the Reach of Digital Innovation
1:15 pm - 2:15 pm
Kresge Auditorium (EDT)
To compete in sectors where the customer experience is increasingly digitized, companies are scrambling to expand their portfolio of innovations—from new products and enhanced processes to complementary services and new business models. In the process, IT units are figuring out how to share responsibilities with and coordinate the efforts of internal stakeholder groups such as marketing, operations, and R&D, as well as the efforts of external parties such as vendors, business partners, start-ups, and even individual contractors and hobbyists. This panel will examine how companies are pursuing varied portfolios of innovations and how they might assess and enhance their innovation readiness.
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