Unlocking New Digital Value: Organizational Surgery Required

May 23, 2022
1:15 pm - 2:15 pm
Samberg-B (EDT)

Stephanie Woerner, MIT Sloan Center for Information Systems Research (@SL_Woerner)

Akira Bell, Mathematica (@akiralynnbell)
Gayatri Narayan, PepsiCo
April Walker, MBA '16, US Microsoft Technology Centers

Just about every company is interested in unlocking new value using digital capabilities. We have identified 4 distinct ways to unlock value with digital: Adding new customer types, Developing common capabilities, Commercializing capabilities (x as a service), Creating embeddable modular components (plug & play). Firms that unlocked the most new value using digital effectively performed organizational surgery and grew faster and got more revenue from innovation.