What is Your Digital Business Model?


9:45 am - 10:15 am
Kresge Auditorium (EDT)

Moderator:
Wolfgang Bauriedel, Russell Reynolds Associates (#WolfgangBauriedel)

Speakers:
Peter Weill, MIT Sloan Center for Information Systems Research (@peterdweill)
Stephanie Woerner, MIT Sloan Center for Information Systems Research (@SL_Woerner)

Many company leaders recognize the threat from digital and the potential opportunity. However, they lack a common language or a compelling framework to help them assess the degree of threat to their business and, more importantly, to give them direction about what they should do. They don’t know how to think about their digital business model. The discussion will focus on four distinct business models to help firms clarify where they stand in the digital business landscape.

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