Your Digital Strategy Hallmark: Servitized Products and Productized Services

7:00 am - 7:00 am,

A cup of coffee. A taxi ride. These were once the simplest of products and services. No longer. Digital technologies have completely changed the customer value proposition, driving significant revenue and disrupting long-established industries. Uber doesn’t just provide rides, and Starbucks doesn’t just pour coffee. Uber provides a complete solution to city navigation, addressing predictability, safety, payment, tips, reviews and more. Perhaps you can envision the value proposition of your product or service in the digital economy. But, can you convert your company into an agile and innovative digital player that can deliver?