Discover Digital Group
Rudy Chang is a Managing Director at Discover Digital Group where he helps clients apply digital strategy, marketing technologies, and data platforms to customer-centric transformations within complex, global organizations. He has led the development and adoption of technology-intensive transformation programs for the last 20+ years at IBM and Pitney Bowes. His team built IBM’s marketing technology platform that operated the company’s brand advertising, demand generation, IBM.com, eCommerce, events, and CRM. Prior to that he led digital transformation, e-commerce, business development, and CRM strategy for Pitney Bowes, where during his tenure, he formed the partnership that built a multi-million dollar SaaS business that provided millions of eBay sellers a secure and easy way to print USPS shipping labels within their auctions.
Mr. Chang is an experienced speaker giving keynotes and leading workshops at industry conferences onthe topic of technology adoption, Agile methods, marketing, and enterprise transformation. He holds a BS in engineering and architecture from Princeton University and an MBA from Rensselaer Polytechnic Institute. He is a board member of the American Marketing Association of Fairfield County CT.