Demand shaping vs. demand management: Making IT count in the digital era

SearchCIO, June 05, 2015
http://searchcio.techtarget.com/news/4500247616/Demand-shaping-vs-demand-management-Making-IT-count-in-digital-era
SPEAKERS
  • Conophy Tom
  • McGuire Jim
  • Ross Jeanne W.
PANELS
  • Demand Shaping: How IT Becomes a Distinctive Advantage